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Do you get as bummed out as I do when not very many people read the posts you write? I want to share some tips I’ve learned over my blogging years that will help you get readers engaged in your writing. Even if you do all of these tips, don’t write for numbers. Write to relate. Write for a reason worth more than statistics.

  1. Think about your reader – The average reader on Fruitland Home is a female between 25-45 years old. While there are some readers from outside of the United States, most live in the U.S. Not all of the readers are married or have children. Some are stay at home moms. Some of the women are working moms. What we do have in common is that we all have stories to share to empower others and offer encouragement, empathy, and inspiration.
  2. Make it authentic  – Make sure the story is yours. Step outside the box. Open up your comfort zone. When you share authentic stories, the readers respond. Be sure not to use other writers’ content without permission.
  3. Grab the reader with an introduction – Why does the reader want to read your post? Tell them! First things first. Bring the reader into your writing so they don’t wander off before they’ve really seen what you have offered.
  4. Say what you mean – I’m guilty of beating around bushes or explaining things very generally to avoid being personal. And, guess what. Everyone sees through that. If you have something to share, say it! Try to write very clearly. You’re still a talented and smart woman if you write your post in a simple way. The more open you are, the more readers will appreciate your writing.
  5. Use bullet points  – We live in a day and age of information. We want to know things and we want to know them now. Your posts will get a lot more action if you have bullet points. Most readers skim. It’s just the world we live in. Bullet points not only give the information quickly, they grab the reader and get them to stay and read more.
  6. Add sub-headings – If you change topics or have 2-3 ideas, use sub-headings. Readers like clear markers of where you are in your post and where you’re going. It’s a common blog statistic that the use of bullet points and sub-heading engage readers and increase the number of views.
  7. Use quotes – The point of a post is to share what you know, right? Sure. Adding a quote doesn’t take away from that, it just adds depth to what you’re saying. Adding a quote makes the post more memorable and shareable. It can be used as an image or as a piece that breaks up the text. Readers like that. Just site your source.
  8. Add information and detail – Don’t leave the reader guessing about why you said something. Finish your thought. If you’re telling a story, set the scene. If there is one important tip to cooking with a certain spice, tell us why it’s important. Adding information or details gives your post substance. This is where the reader gets to know you and understands why they should trust your post, “The 7 Best Ways to Avoid Gluing Yourself to a Cat.” (I should tell you about that sometime.)
  9. 300 to 1500 words – Posts under 300 words will not register on any search engine. The first page of search results doesn’t show anything with less than 1400 words. At Fruitland Home, I’m not really worried about the length of your post. Just share what you have to share, break up the text with bullets and sub-headings, add a quote or image, and the readers will come.
  10. Add an image – Do you like Pinterest or Instagram? One of the main reasons why is because the images catch your eye. Images add depth and personalize blog posts. They don’t have to be of people. In fact, I’ve seen recommendations that say not to use actual faces in blog images. But, if you can, include an image of some kind. Food post? Send a picture. Pinterest fail? We want to see it! How-to post? Let us see what each step looks like. Have a quote? Turn it into a pin-able image.
  11. Ask a question – At the end of your post, ask the readers to do something. Answer a question, pin your image, share your post, etc. Engage the reader with a “call to action.” This will keep them thinking about your post and get them to come back to the blog again.
  12. Free of spelling and grammatical errors – One of the most important tips is to make sure you’ve corrected spelling and grammatical errors. This is hard to do if you type your posts on a tablet or phone. Use Word if possible. Repair anything it recommends. Don’t go crazy over this and refrain from sending in your posts. This is one thing I will help with before I post your contribution on Fruitland Home.
  13. Proofread – Reorganize content, if necessary – Did you read your post from start to finish? Did you ask someone else to read it? Sometimes I find a paragraph near the end that really would have been more helpful in the beginning. Other times, I find dead-ends of things I didn’t explain or that didn’t really need to be included. Also, it gives me a chance to make sure I didn’t use industry-specific terms that the readers aren’t going to recognize. If I tell you about how the DP I did with my ASM went this week, that’s going to get lost in translation and the reader isn’t going to finish my post.
  14. Share your post – Instagram, Facebook, Twitter – Do you follow Fruitland Home on Instagram, Facebook, or Pinterest? So many of our contributors are missing from our friends there. Make sure to connect with Fruitland Home so you can grab the link when your post goes up. Share it! The posts you contribute will go a lot further if your inviting people to see it.
  15. Respond to comments – Watch for comments on your post on Fruitland Home, Facebook, and Instagram. Responding to the comments will engage the readers and make Fruitland Home a go-to blog. Show them that we are real women sharing our real lives by communicating with them when they reach out.
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